Joyce & Phillip Lowyim have been in the fresh produce industry for YEARS!
Joyce was born and bred in Whakatane and was involved in her parents Fruit and vegetable shop since she was knee-high to a grasshopper serving customers on an apple box, to reach the counter! After her family moved to Auckland, she met her husband Phillip, the manager of The Fruit Shed at Victoria Park Market.
Phillip, also born into the industry, spent lots of years in the family business, growing vegetables. Even in those days, the future of a vegetable grower didnt seem too rosy. So a change to the retail side of the industry was made.
The transition wasnt too hard, as the product didnt change. And with Joyces great customer service experience, and exceptional product knowledge, it wasnt too difficult to get back into a new business. We have not looked back since that time. West Harbour in 1989, Takapuna in 1994, and now on the Internet in 2000.
Joyce puts the success of their business down to working hard to please the customer. I find out what the customer wants, then do what it takes to get it for them, she says. Whether its product or information, or a recipe well find it.